Octopus

A Fictional Power Bank Brand

Octopus was a university project I designed in 2020.

The brief was intentionally open-ended: we were asked to create a fictional power bank brand, including its name, corporate identity, and advertising campaign.

A Fictional Power Bank Brand

Octopus was a university project I designed in 2020.

The brief was intentionally open-ended: we were asked to create a fictional power bank brand, including its name, corporate identity, and advertising campaign.

I felt primarily like an art director on this project. I wanted to show that I had a certain sensitivity.

This presentation shows the revised version of the project, updated in 2025.

I felt primarily like an art director on this project. I wanted to show that I had a certain sensitivity.

This presentation shows the revised version of the project, updated in 2025.

Portable Campfire

Octopus is a power bank brand designed with multiple charging ports.

It aims to eliminate the scarcity of charging sources that physically separates people from one another when they need to power their devices.

At a café, in the park, at a festival… instead of everyone searching for their own socket, people now gather around a single center.

Portable Campfire

Octopus is a power bank brand designed with multiple charging ports.

It aims to eliminate the scarcity of charging sources that physically separates people from one another when they need to power their devices.

At a café, in the park, at a festival… instead of everyone searching for their own socket, people now gather around a single center.

Octopus transforms the power bank into a portable communal network like a campfire of energy.

While traditional power banks suggest “my battery,” Octopus promotes the idea of “our energy.”

Its user becomes more than just a consumer they become a host of shared power.

“The best design is invisible.” - Jony Ive

If Octopus aims to be at the center of a community, then it must disappear. It shouldn't be one of the pieces that make up a group-it should be a reflection of the whole.

It should become a culture, not just a product.

Not just a product. A culture...

Typography

To support a collective voice, I chose a neutral and simple visual language.

At this point, I drew inspiration from Apple, so much so that I selected the San Francisco (SF) font family, designed by Apple, as the official typeface.

The SF family is highly legible and carries a humanist character. It also includes a wide range of styles and weights, making it flexible enough to build a future Octopus ecosystem.

Logomark

The Octopus symbol visualizes multi-directional energy discharge through expanding and contracting circular forms, resembling suction cups of an octopus.

The logomark uses the capital ‘O’ from SF Compact Display Black. Its stroke contrast echoes the soft, elastic texture of a real suction cup.

The word “Octo” derives from the Greek ỏκτώ (októ), meaning eight, so eight suction forms might have been expected. However, placing eight in sequence made each element visually smaller and weaker.

To preserve both the mark's weight and its circular unity, I reduced the number to six.

Logotype

I used SF Pro Display Medium for the logotype.

The first letter is uppercase, the rest lowercase, because using all caps in typography can feel like shouting. And I wanted the brand to speak calmly.

Color

“White in a color palette is as important as silence in music.” - Oded Ezer

As a graphic designer, I went a little beyond my scope to visualize the Octopus as a tangible object. Although I am not an industrial designer, I used AI tools to bring the concept into physical form.

This is a conceptual design project created for academic and portfolio purposes only. It is not affiliated with or endorsed by any brand mentioned.

***

I would like to thank my instructor, Mr. Kirkor Sahakoğlu, for his constructive feedback and inspiring comment son the initial version of this project developed during my studies in 2020.

Credits

Concept and design by Erdem Bayrakçeken.

SF Pro Display, SF Compact, Apple Color Emoji

fonts design by Apple Inc.

Octopus logo’s 3D design by Erdem Bayrakçeken,

modelling collab with Adobe Firefly.

Octopus Ship’s design by Erdem Bayrakçeken,

modellings collab with ChatGPT

(GPT-4o | DALL·E 3)

Original Images by

GIF images by:

1- Wirestock from Freepik

2- Eza Helder Ngam from Pexels

3- Diva Plavalaguna from Pexels

4- Henri Matisse - La Danse (1910)

5- Rawpixel.com from Freepik

6- Karl Callwood from Unsplash

7- Aura Garcia from Pexels

8- Samantha Leigh Scholl from Lifeofpix

9- Brooke Michalski from Lifeofpix

10- Wirestock from Freepik

11- Rawpixel.com from Freepik

12- Drazen Zigic from Freepik

Other images by:

Image 1 - Original card mockup by Freepik

Image 2 - Original hand photo by Freepik

Image 3 - Original octopus image by Freepik

Image 4 - Original table image by Benzoix from Freepik, original background image by Lisa from Pexels

Image 5 - Original wall texture by Freepik

Image 6 - Original wall texture by Freepik

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