Octopus

A Fictional Power Bank Brand

Octopus was a university project I designed in 2020.

The brief was intentionally open-ended: we were asked to create a fictional power bank brand, including its name, corporate identity, and advertising campaign.

This presentation shows the revised version of the project, updated in 2025.

Portable Campfire

Octopus is a power bank brand designed with multiple charging ports.

It aims to eliminate the scarcity of charging sources that physically separates people from one another when they need to power their devices.

At a café, in the park, at a festival… instead of everyone searching for their own socket, people now gather around a single center.

Octopus transforms the power bank into a portable communal network like a campfire of energy.

While traditional power banks suggest “my battery,”

Octopus promotes the idea of “our energy.”

Its user becomes more than just a consumer they become a host of shared power.

“The best design is invisible.” — Jony Ive

If Octopus aims to be at the center of a community, then it must disappear.

It shouldn't be one of the pieces that make up a group-it should be a reflection of the whole.

It should become a culture, not just a product.

Typography

To support a collective voice, I chose a neutral and simple visual language.

At this point, I drew inspiration from Apple, so much so that I selected the San Francisco (SF) font family, designed by Apple, as the official typeface.

The SF family is highly legible and carries a humanist character.

It also includes a wide range of styles and weights, making it flexible enough to build a future Octopus ecosystem.