Ad Astra

Ad Astra is a consultancy firm that provides guidance to students who wish to study abroad.

“Ad Astra” means “To the stars” in Latin. The company’s slogan is inspired by the Latin phrase “Ad astra per aspera,” which means “Through hardships to the stars.”

Ad Astra aims to help students reach their stars by supporting them in achieving their academic and career goals.

What sets Ad Astra apart from other educational consultancy firms is its personalized approach—analyzing each individual's character to provide tailored services in the areas of career, education, profession, and skill development.

In the logo, a vibrant and dynamic star holding two smaller stars in its hands symbolizes Ad Astra.

While helping a star—that is, the student—reach their goal, Ad Astra also nurtures them into becoming an even greater star. Its wide and grounded stance reflects its knowledgeable and visionary identity.

The typeface used in the logotype, Josefin Sans, was chosen to reflect the elegance and sophistication of Ad Astra.

With its bright and sharp lines, the logo highlights Ad Astra’s upper-middle and upper-class target audience.

The corporate colors are purple, pink, black, and white—chosen to reflect Ad Astra’s wise, graceful, noble, and creative personality. Additionally, inspired by the slogan “Through hardships to the stars,” the visual language aims to evoke the feel of star clusters and nebulae found in galaxy imagery.